Broadley Speaking | Total Prospect Management is the answer. - Broadley Speaking

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Total Prospect Management is the answer.

October 10th, 2017 by

 

Total Prospect Management means putting your prospect at the centre of all your marketing and communication activities and it is the system which allows us at Broadley Speaking to drive value to our clients.
In modern B2B sales on average 5.4 decision makers are involved in a buying decision. If you consider that an average B2B buyer receives 100+ emails a day, plus phone calls, texts, social media messages you will fully comprehend the scale of the task involved in standing out from the crowd and getting your prospect’s attention.

How do you even move in this jungle? How do you get your messages to reach their destination and be considered?

Total Prospect Management is the answer. Far from being a simple CRM, Omnia is a fully integrated automated marketing tool which contains all the functions which allow us to put prospects at the centre of a perfectly crafted suite of sales and marketing activity, that builds awareness, exerts influence across the buying grid and sell complex products and services to senior people. Like its name says, Omnia contains everything you need for a successful sales campaign; from account contacts to automated e-mail marketing campaign tools, Social Media links and contact profile. It comes with an interface which can be fully integrated with analytics tools enhance the effectiveness of your campaigns and decide your strategies based on data intelligence.

OMNIA allows us to take Account Based and Pursuit Marketing to a different level, to demonstrate the building and development of the sales pipeline, and bring together the intelligence and tools to convert pipeline opportunities into sales.

Years of experience using and perfecting our system have given exceptionally good results driving amazing value for us and our clients.

If you would like to know more about Total Prospect Management or to schedule a demonstration of how we make Omnia work for us and our clients, give us a call today on +44 01822 618537

Content
Intelligent Sales

“Our white board culture. When we refurbished the office a number of years ago someone came up with the neat idea that instead of using regular wallpaper we should cover the walls with write on / wipe off material, so effectively all available wall space has been turned over to one great big white board. The space is used for writing up team plans, monitoring performance, and listing achievements on a  team by team basis.”


Intelligent Sales

“Collaborative working – no sales person is an island, or they shouldn’t be! The calls have to go out and the spade work has to be done but when you’re working through the implementation of complex sales campaigns sometimes putting your heads together and combining intellectual property gathered on a call by call basis can bring great results. The Broadley Speaking teams get time to think and problem solve. Breaking new contracts, often measured in seven figures, is not easy work.”


Intelligent Sales

“In the “war room”.  Much of work with clients is about collaborative problem solving. Rather than choosing a traditional board room set up – this room is set up to accommodate the whole project team. By that we mean the sales and marketing teams from our clients and the full Broadley Speaking team active on their account. There’s plenty of room to accommodate everyone’s laptops, iPads!”


Intelligent Sales

“Seamless connections with clients – We work with businesses, of all sizes, right across the UK, in  Europe and in North America. We work with them in our office and theirs and use our state of the art video conferencing facilities to keep in touch. This combined with our bespoke built campaign management software provides complete transparency across any campaign or programme of work.”


Intelligent Sales

“David and Hilary have worked together for the best part of 30 years. Between them they have sold and sales managed across 4 continents and across most business to business sectors. Hilary takes a hands on approach with all campaigns. She is a consummate sales director and has been nominated as a national ambassador for the Investors in People standard.”


behind the scenes at a high grade telemarketing company

“Holistic approach to sales – often we work with clients to help them reposition their sales propositions. Acting as ‘critical friend’ we’ll work right back to their core value proposition in order to refocus and provide new impetus to their sales campaign. Similarly we work with clients sales teams and management to provide individually crafted sales coaching and training programmes.”


office

“Our environment –  we have created a light, modern, ergonomically designed work area to allow for maximum efficiency, comfort and pleasure – yes pleasure! We all spend a good deal of time at work , and do difficult and challenging work on behalf of our clients ; but it should be fun. We are fortunate that we have been able to create this in an historically significant building in the middle of World Heritage site.”