Sales transformation – our role as critical friends
Broadley Speaking’s reputation has been built on giving straightforward advice in order to transform your sales operations and drive revenue. We regularly work as ‘critical friend’ with the senior management teams of our clients.
What do we mean by being a ‘critical friend’?
From the outset Broadley Speaking acts as your ‘critical friend’ by taking a fresh look at your business proposition and working with you to provide the best total solution to your sales and marketing challenges.
As your ‘critical friend’ we may have to ask provocative questions and look at your particular challenges from a different angle before we can offer a critique of your value proposition and sales position. We’ll take time to fully understand the context of your business, the markets it operates in, your business strategy and your vision for the company’s future.
Our clients appreciate our direct approach and understand we are more concerned about building a long-term business relationship rather than fulfilling a one-off transaction.
With over 100 years of sales and marketing experience in the senior team alone, we have probably been there, seen and done most of it! Great sales advocacy is as much about good listening as good talking and we act as professional sales advocates for your company vision and strategy, as well as for your product, service and brand.