Broadley Speaking | Sales Transformation

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Sales Transformation

Sales transformation – our role as critical friends

Broadley Speaking’s reputation has been built on giving straightforward advice in order to transform your sales operations and drive revenue. We regularly work as ‘critical friend’ with the senior management teams of our clients.

What do we mean by being a ‘critical friend’?

From the outset Broadley Speaking acts as your ‘critical friend’ by taking a fresh look at your business proposition and working with you to provide the best total solution to your sales and marketing challenges.

As your ‘critical friend’ we may have to ask provocative questions and look at your particular challenges from a different angle before we can offer a critique of your value proposition and sales position. We’ll take time to fully understand the context of your business, the markets it operates in, your business strategy and your vision for the company’s future.

Our clients appreciate our direct approach and understand we are more concerned about building a long-term business relationship rather than fulfilling a one-off transaction.

With over 100 years of sales and marketing experience in the senior team alone, we have probably been there, seen and done most of it!  Great sales advocacy is as much about good listening as good talking and we act as professional sales advocates for your company vision and strategy, as well as for your product, service and brand.

Call us on 0800 988 7253 and experience the ‘Broadley Speaking’ difference.
Intelligent Sales

“Our white board culture. When we refurbished the office a number of years ago someone came up with the neat idea that instead of using regular wallpaper we should cover the walls with write on / wipe off material, so effectively all available wall space has been turned over to one great big white board. The space is used for writing up team plans, monitoring performance, and listing achievements on a  team by team basis.”

Intelligent Sales

“Collaborative working – no sales person is an island, or they shouldn’t be! The calls have to go out and the spade work has to be done but when you’re working through the implementation of complex sales campaigns sometimes putting your heads together and combining intellectual property gathered on a call by call basis can bring great results. The Broadley Speaking teams get time to think and problem solve. Breaking new contracts, often measured in seven figures, is not easy work.”

Intelligent Sales

“Seamless connections with clients – We work with businesses, of all sizes, right across the UK, in  Europe and in North America. We work with them in our office and theirs and use our state of the art video conferencing facilities to keep in touch. This combined with our bespoke built campaign management software provides complete transparency across any campaign or programme of work.”

Intelligent Sales

“David and Hilary have worked together for the best part of 30 years. Between them they have sold and sales managed across 4 continents and across most business to business sectors. Hilary takes a hands on approach with all campaigns. She is a consummate sales director and has been nominated as a national ambassador for the Investors in People standard.”

behind the scenes at a high grade telemarketing company

“Holistic approach to sales – often we work with clients to help them reposition their sales propositions. Acting as ‘critical friend’ we’ll work right back to their core value proposition in order to refocus and provide new impetus to their sales campaign. Similarly we work with clients sales teams and management to provide individually crafted sales coaching and training programmes.”


“Our environment –  we have created a light, modern, ergonomically designed work area to allow for maximum efficiency, comfort and pleasure – yes pleasure! We all spend a good deal of time at work , and do difficult and challenging work on behalf of our clients ; but it should be fun. We are fortunate that we have been able to create this in an historically significant building in the middle of World Heritage site.”