Broadley Speaking | Lead Generation - Broadley Speaking

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Lead Generation

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We have developed a unique innovative lead generation approach focusing on quality rather than quantity.

We have vast experience partnering with companies who have high value, complex products and services that require expert sales. Feedback from our clients is that a quality lead generation approach is key to maximize their ROI from lead generation campaigns. This new approach has allowed us to gain recognition worldwide in supporting companies in driving new business development.

Lead generation describes the process of stimulating and capturing interest in a product or service for the purpose of developing a sales pipeline.

In recent years the buying process has changed. To ensure that we are ahead of the curve we have developed and adapted ways to communicate effectively with potential buyers. Instead of reaching new buyers with mass generic advertising campaigns or bulk emailing, we have developed innovative ways to analyse potential buyers and the buying group dynamic, resulting in a strategy that maintains continuous relationships with each and every buyer.

Our 3 point plan for Lead Generation…

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Quality not just Quantity!

Remember that not all lead generation processes are created equal. One of the top priorities in driving sustainable business development should be lead quality, which is one of the biggest challenges facing marketers today.

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Understand your acronyms!

Understanding how to qualify your prospects correctly is key for any lead generation campaign. Using MANACT (Money, Authority, Need, Aspiration, Competition and Timeline) to qualify your prospects will allow you to focus your attention on the prospects that fit all your criteria, maximising your ROI.

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Know your audience!

The buying ecosystem has resulted in a change from a single ‘buyer’ into multiple ‘buyers’. This has produced ‘four unique buyers’ who will all play a part in deciding what product or services will be procured.

Call us now to speak to a member of the Broadley Speaking team on 0800 988 7253 or arrange for a member of our team to call you back. We will show you how Broadley Speaking’s experience can help you boost your sales through our high level bespoke Lead Generation programmes.
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Intelligent Sales

“Our white board culture. When we refurbished the office a number of years ago someone came up with the neat idea that instead of using regular wallpaper we should cover the walls with write on / wipe off material, so effectively all available wall space has been turned over to one great big white board. The space is used for writing up team plans, monitoring performance, and listing achievements on a  team by team basis.”


Intelligent Sales

“Collaborative working – no sales person is an island, or they shouldn’t be! The calls have to go out and the spade work has to be done but when you’re working through the implementation of complex sales campaigns sometimes putting your heads together and combining intellectual property gathered on a call by call basis can bring great results. The Broadley Speaking teams get time to think and problem solve. Breaking new contracts, often measured in seven figures, is not easy work.”


Intelligent Sales

“In the “war room”.  Much of work with clients is about collaborative problem solving. Rather than choosing a traditional board room set up – this room is set up to accommodate the whole project team. By that we mean the sales and marketing teams from our clients and the full Broadley Speaking team active on their account. There’s plenty of room to accommodate everyone’s laptops, iPads!”


Intelligent Sales

“Seamless connections with clients – We work with businesses, of all sizes, right across the UK, in  Europe and in North America. We work with them in our office and theirs and use our state of the art video conferencing facilities to keep in touch. This combined with our bespoke built campaign management software provides complete transparency across any campaign or programme of work.”


Intelligent Sales

“David and Hilary have worked together for the best part of 30 years. Between them they have sold and sales managed across 4 continents and across most business to business sectors. Hilary takes a hands on approach with all campaigns. She is a consummate sales director and has been nominated as a national ambassador for the Investors in People standard.”


behind the scenes at a high grade telemarketing company

“Holistic approach to sales – often we work with clients to help them reposition their sales propositions. Acting as ‘critical friend’ we’ll work right back to their core value proposition in order to refocus and provide new impetus to their sales campaign. Similarly we work with clients sales teams and management to provide individually crafted sales coaching and training programmes.”


office

“Our environment –  we have created a light, modern, ergonomically designed work area to allow for maximum efficiency, comfort and pleasure – yes pleasure! We all spend a good deal of time at work , and do difficult and challenging work on behalf of our clients ; but it should be fun. We are fortunate that we have been able to create this in an historically significant building in the middle of World Heritage site.”