We help our clients with customer and market research; including regular monthly customer satisfaction surveys which provide balanced feedback across their national branch network. Using similar methodologies we also provide empirical insights into clients’ buying habits.
Now more than ever understanding customer behaviour is key to a business thriving. We support our customers through detailed market research projects that provide detailed customer insights. Using state of the market research and survey technology we deliver bespoke research projects with detailed results.
As we move forward we analyse prospective key accounts using a combination of experience, in-depth research and intelligence gathering to build a detailed view of buying and specifying hierarchies across multinational corporations, plotting the dynamics between technical buyers and specifiers, budget holders and procurement teams – who says ‘yes’, ‘no’ or ‘maybe’? This provides the basis for successful Key Account Management (KAM).
Using these customer and market research services as a precursor to our intelligent telemarketing and telesales services means that you,and we, are building the foundations for productive and profitable sales accounts not just creating transactional sales.
A good deal of our work is creating very high value sales opportunities, regularly measured in the millions of pounds. Customer and market research can play a key part in this process. If a new contract with a major international corporation is worth 5,000,000 Euros it isn’t opened up through a call centre approach but a mix of research, intelligence, cunning, persistence and finely honed delivery.