Broadley Speaking | Customer and Market Research - gain customer insights

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Customer and Market Research

We help our clients with customer and market research; including regular monthly customer satisfaction surveys which provide balanced feedback across their national branch network. Using similar methodologies we also provide empirical insights into clients’ buying habits.

Now more than ever understanding customer behaviour is key to a business thriving. We support our customers through detailed market research projects that provide detailed customer insights. Using state of the market research and survey technology we deliver bespoke research projects with detailed results.

As we move forward we analyse prospective key accounts using a combination of experience, in-depth research and intelligence gathering to build a detailed view of buying and specifying hierarchies across multinational corporations, plotting the dynamics between technical buyers and specifiers, budget holders and procurement teams – who says ‘yes’, ‘no’ or ‘maybe’? This provides the basis for successful Key Account Management (KAM).

Using these customer and market research services as a precursor to our intelligent telemarketing and telesales services means that you,and we, are building the foundations for productive and profitable sales accounts not just creating transactional sales.

A good deal of our work is creating very high value sales opportunities, regularly measured in the millions of pounds. Customer and market research can play a key part in this process. If a new contract with a major international corporation is worth 5,000,000 Euros it isn’t opened up through a call centre approach but a mix of research, intelligence, cunning, persistence and finely honed delivery.

Call us on 0800 988 7253 to discuss in detail how we could help you know more about your customers.
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Intelligent Sales

“Our white board culture. When we refurbished the office a number of years ago someone came up with the neat idea that instead of using regular wallpaper we should cover the walls with write on / wipe off material, so effectively all available wall space has been turned over to one great big white board. The space is used for writing up team plans, monitoring performance, and listing achievements on a  team by team basis.”


Intelligent Sales

“Collaborative working – no sales person is an island, or they shouldn’t be! The calls have to go out and the spade work has to be done but when you’re working through the implementation of complex sales campaigns sometimes putting your heads together and combining intellectual property gathered on a call by call basis can bring great results. The Broadley Speaking teams get time to think and problem solve. Breaking new contracts, often measured in seven figures, is not easy work.”


Intelligent Sales

“In the “war room”.  Much of work with clients is about collaborative problem solving. Rather than choosing a traditional board room set up – this room is set up to accommodate the whole project team. By that we mean the sales and marketing teams from our clients and the full Broadley Speaking team active on their account. There’s plenty of room to accommodate everyone’s laptops, iPads!”


Intelligent Sales

“Seamless connections with clients – We work with businesses, of all sizes, right across the UK, in  Europe and in North America. We work with them in our office and theirs and use our state of the art video conferencing facilities to keep in touch. This combined with our bespoke built campaign management software provides complete transparency across any campaign or programme of work.”


Intelligent Sales

“David and Hilary have worked together for the best part of 30 years. Between them they have sold and sales managed across 4 continents and across most business to business sectors. Hilary takes a hands on approach with all campaigns. She is a consummate sales director and has been nominated as a national ambassador for the Investors in People standard.”


behind the scenes at a high grade telemarketing company

“Holistic approach to sales – often we work with clients to help them reposition their sales propositions. Acting as ‘critical friend’ we’ll work right back to their core value proposition in order to refocus and provide new impetus to their sales campaign. Similarly we work with clients sales teams and management to provide individually crafted sales coaching and training programmes.”


office

“Our environment –  we have created a light, modern, ergonomically designed work area to allow for maximum efficiency, comfort and pleasure – yes pleasure! We all spend a good deal of time at work , and do difficult and challenging work on behalf of our clients ; but it should be fun. We are fortunate that we have been able to create this in an historically significant building in the middle of World Heritage site.”