We believe that professional conducted lead generation plays a critical role in the success of any business, large or small. Your future sales pipeline depends upon the early, and consistent, identification and nurturing of quality new business development opportunities.
Yet for our clients finding and connecting in a meaningful way with prospective customers has never been harder! They seldom attend exhibitions, they don’t open their emails and they won’t respond well to an ill prepared, or scripted, telemarketing call.
On top of this we know that in almost every case the buying process is a complex one with many users, influencers and buyers involved. To win a sale in the 21st Century you need to influence and persuade many people. Research shows that an average of 5.4 decision makers are involved in any significant B2B purchase.
Catalysing change in an organisation and helping buyers reach a decision, requires multiple points of contact across the company. Now more than ever sales professionals must go deeper into the buying team’s structure, creating and building many relationships. This has been the basic premise of Broadley Speaking’s business for almost two decades.
We have long understood the importance of selling across the buying grid and the crucial part it plays when selling complex, products and services to senior people. We have developed a system – Omnia – that allows us to leverage every available sales tool to find, build and nurture relationships, and sell right across the buying group.
The combination of our professional sales skills and the use of this facilitating system enables us to not only to understand, and meet, the needs of those in these buying groups but also win their hearts and minds. This means we can turn more of your suspects and prospects into high value customers.
This fully integrated approach to lead generation increases efficiency, by increasing gearing on return on investment to produce maximum results through complementary and synchronised sales and marketing activity.
Call us today on 0800 988 7253 to find out how our state of the art Omnia Prospect Management System, combined with our professional sales skills can drive your new business development.