Broadley Speaking | Omnia Prospect Management System

Arrange for a member of our team to call you back

captcha

Omnia Prospect Management System

We believe that professional conducted lead generation plays a critical role in the success of any business, large or small. Your future sales pipeline depends upon the early, and consistent, identification and nurturing of quality new business development opportunities.

Yet for our clients finding and connecting in a meaningful way with prospective customers has never been harder! They seldom attend exhibitions, they don’t open their emails and they won’t respond well to an ill prepared, or scripted, telemarketing call.

On top of this we know that in almost every case the buying process is a complex one with many users, influencers and buyers involved. To win a sale in the 21st Century you need to influence and persuade many people. Research shows that an average of 5.4 decision makers are involved in any significant B2B purchase.

Catalysing change in an organisation and helping buyers reach a decision, requires multiple points of contact across  the company. Now more than ever sales professionals must go deeper into the buying team’s structure, creating and building many relationships. This has been the basic premise of Broadley Speaking’s business for almost two decades.

We have long understood the importance of selling across the buying grid and the crucial part it plays when selling complex, products and services to senior people. We have developed a system – Omnia – that allows us to leverage every available sales tool to find, build and nurture relationships, and sell right across the buying group.

The combination of our professional sales skills and the use of this facilitating system enables us to not only to understand, and meet, the needs of those in these buying groups but also win their hearts and minds. This means we can turn more of your suspects and prospects into high value customers.People at heart of Prospect Management System

This fully integrated approach to lead generation increases efficiency, by increasing gearing on return on investment to produce maximum results through complementary and synchronised sales and marketing activity.

 

Call us today on 0800 988 7253 to find out how our state of the art Omnia Prospect Management System, combined with our professional sales skills can drive your new business development.

Content
Intelligent Sales

“Our white board culture. When we refurbished the office a number of years ago someone came up with the neat idea that instead of using regular wallpaper we should cover the walls with write on / wipe off material, so effectively all available wall space has been turned over to one great big white board. The space is used for writing up team plans, monitoring performance, and listing achievements on a  team by team basis.”


Intelligent Sales

“Collaborative working – no sales person is an island, or they shouldn’t be! The calls have to go out and the spade work has to be done but when you’re working through the implementation of complex sales campaigns sometimes putting your heads together and combining intellectual property gathered on a call by call basis can bring great results. The Broadley Speaking teams get time to think and problem solve. Breaking new contracts, often measured in seven figures, is not easy work.”


Intelligent Sales

“In the “war room”.  Much of work with clients is about collaborative problem solving. Rather than choosing a traditional board room set up – this room is set up to accommodate the whole project team. By that we mean the sales and marketing teams from our clients and the full Broadley Speaking team active on their account. There’s plenty of room to accommodate everyone’s laptops, iPads!”


Intelligent Sales

“Seamless connections with clients – We work with businesses, of all sizes, right across the UK, in  Europe and in North America. We work with them in our office and theirs and use our state of the art video conferencing facilities to keep in touch. This combined with our bespoke built campaign management software provides complete transparency across any campaign or programme of work.”


Intelligent Sales

“David and Hilary have worked together for the best part of 30 years. Between them they have sold and sales managed across 4 continents and across most business to business sectors. Hilary takes a hands on approach with all campaigns. She is a consummate sales director and has been nominated as a national ambassador for the Investors in People standard.”


behind the scenes at a high grade telemarketing company

“Holistic approach to sales – often we work with clients to help them reposition their sales propositions. Acting as ‘critical friend’ we’ll work right back to their core value proposition in order to refocus and provide new impetus to their sales campaign. Similarly we work with clients sales teams and management to provide individually crafted sales coaching and training programmes.”


office

“Our environment –  we have created a light, modern, ergonomically designed work area to allow for maximum efficiency, comfort and pleasure – yes pleasure! We all spend a good deal of time at work , and do difficult and challenging work on behalf of our clients ; but it should be fun. We are fortunate that we have been able to create this in an historically significant building in the middle of World Heritage site.”