Broadley Speaking | Driving new business development across the food and beverage manufacturing sector

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Driving new business development across the food and beverage manufacturing sector

August 22nd, 2017 by
Does your business target the food manufacturing industry for new business development ?

We believe Broadley Speaking can provide you with an unparalleled new business development service to support you in achieving your goals.

We also believe we can demonstrate a unique track record of consistent delivery for our clients seeking new sales revenue from the food manufacturing industry in the UK, across Europe and North America – we’d love the opportunity to talk you through them.

We build advanced new business development pipelines, that create exciting opportunities from the get-go, and measurable and sustainable sales pipelines – so, yes that is jam today and tomorrow!

Leading not following

CSi Industries supplies fully integrated material handling systems and has installations throughout the world. As a turnkey supplier CSi provides a complete package from initial consultancy and design, to production, assembly, delivery, installation and commissioning, with a firm focus on the food and drink manufacturing sector. In short, over a 4-year period we have mapped out their target prospects and generated them fully qualified sales appointments for their sales team in the UK. We now also work for their sales teams in the Nordics. We build “prospect intimacy” on their behalf, keeping them ahead of the game, and ahead of the ‘tender trap’, and giving them a lead over their competitors – allowing them to build understanding and relationships with prospects rather than just waiting to follow the pack waiting for RFQs.

Talking turkey to the food and beverage industry

Asset Guardian – today’s process Industry has an increasing reliance, to varying degrees, on the software that controls their processes, yet around 90% do not have secure systems to protect all their process critical software. It’s our job to talk to Production and Process Directors, Plant Managers and Heads of Instrumentation about their technical susceptibilities and how Asset Guardian can help save time, money and allow companies within the Food and Beverage Industry to comply with standards and regulations. Following our long term relationship helping Asset Guardian master the oil and gas industry we are now creating similar results for them in F&B.

Making the case for an outsourced intervention

Compass Group – Compass Group are the world’s leading food service business. Broadley Speaking is the preferred new business development partner of the Compass Group UK & Ireland. As a part of that relationship we have been successfully targeting the very largest businesses across the food and beverage industry. Our job is to establish buying grid details and pitch the Compass outsource food service offering to Facilities Directors, Financial Directors and the senior management team. In many cases this work is about catalysing cultural change in businesses that may have an existing in-house service.

You can download the CSi case study below or contact Brooke Pinkney to begin to understand our full current, and back, catalogue of work across the food and beverage industry.


Simply fill in the form below, verify your email address
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If you are currently making a large investment in attending trade shows targeting the food and beverage manufacturing sector we believe we can cut your sales cycle in half and get you to larger, more profitable prospects ahead of your competition – call Brooke Pinkney on 01822 618537 for full details.

Intelligent Sales

“Our white board culture. When we refurbished the office a number of years ago someone came up with the neat idea that instead of using regular wallpaper we should cover the walls with write on / wipe off material, so effectively all available wall space has been turned over to one great big white board. The space is used for writing up team plans, monitoring performance, and listing achievements on a  team by team basis.”

Intelligent Sales

“Collaborative working – no sales person is an island, or they shouldn’t be! The calls have to go out and the spade work has to be done but when you’re working through the implementation of complex sales campaigns sometimes putting your heads together and combining intellectual property gathered on a call by call basis can bring great results. The Broadley Speaking teams get time to think and problem solve. Breaking new contracts, often measured in seven figures, is not easy work.”

Intelligent Sales

“Seamless connections with clients – We work with businesses, of all sizes, right across the UK, in  Europe and in North America. We work with them in our office and theirs and use our state of the art video conferencing facilities to keep in touch. This combined with our bespoke built campaign management software provides complete transparency across any campaign or programme of work.”

Intelligent Sales

“David and Hilary have worked together for the best part of 30 years. Between them they have sold and sales managed across 4 continents and across most business to business sectors. Hilary takes a hands on approach with all campaigns. She is a consummate sales director and has been nominated as a national ambassador for the Investors in People standard.”

behind the scenes at a high grade telemarketing company

“Holistic approach to sales – often we work with clients to help them reposition their sales propositions. Acting as ‘critical friend’ we’ll work right back to their core value proposition in order to refocus and provide new impetus to their sales campaign. Similarly we work with clients sales teams and management to provide individually crafted sales coaching and training programmes.”


“Our environment –  we have created a light, modern, ergonomically designed work area to allow for maximum efficiency, comfort and pleasure – yes pleasure! We all spend a good deal of time at work , and do difficult and challenging work on behalf of our clients ; but it should be fun. We are fortunate that we have been able to create this in an historically significant building in the middle of World Heritage site.”