Broadley Speaking | Why you need lead generation. - Broadley Speaking

Arrange for a member of our team to call you back


Why you need lead generation.

October 12th, 2017 by


Successful business woman with arms up celebrating


All businesses need Lead Generation.

Generating leads is a crucial step in an individual’s journey to becoming a customer of your business: without leads you can’t win new customers and close sales. Moreover, your salespeople may believe they’ve hit the upper limit of people and companies to sell their products or services; in reality, they might not be looking hard enough or in the right places for new business.

For over twenty years Broadley Speaking has used its Total Prospect Management system to generate qualified leads for clients in sectors as diverse as food services, professional services and manufacturing. Of course over the years, our working practices have evolved with the evolution of technology, but our philosophy remains the same: putting the prospect at the centre of all our communication activities.

We know the subtleties of B2B lead generation and we know what it takes to qualify a prospect, nurture a relationship and generate tailored leads for our clients no matter their business sector: the approach works for a plastic manufacturer, a food service provider, an Italian fashion house and many more.

The advancement in technology means that we can use Social media marketing and  SEO for Lead Generation and has brought to us a brilliant platform like Zoho, on which Omnia, our Total Prospect Management system runs. Our success creating value for our clients using Omnia has been so great that Zoho have selected us as a case study to be released in a video in the near future, along brands like Amazon.

Lead Generation is such a specialist field that we believe there is a case for outsourcing Lead Generation activities so that they are performed by professionals whose only occupation is researching, qualifying and engaging prospects and who work closely with their clients on a daily basis.

Don’t ask yourself IF you need lead generation; the answer is yes. Just give us a call on +44 1822 618537, tell us about your business needs and let us provide just the Lead Generation activity you need.

Intelligent Sales

“Our white board culture. When we refurbished the office a number of years ago someone came up with the neat idea that instead of using regular wallpaper we should cover the walls with write on / wipe off material, so effectively all available wall space has been turned over to one great big white board. The space is used for writing up team plans, monitoring performance, and listing achievements on a  team by team basis.”

Intelligent Sales

“Collaborative working – no sales person is an island, or they shouldn’t be! The calls have to go out and the spade work has to be done but when you’re working through the implementation of complex sales campaigns sometimes putting your heads together and combining intellectual property gathered on a call by call basis can bring great results. The Broadley Speaking teams get time to think and problem solve. Breaking new contracts, often measured in seven figures, is not easy work.”

Intelligent Sales

“In the “war room”.  Much of work with clients is about collaborative problem solving. Rather than choosing a traditional board room set up – this room is set up to accommodate the whole project team. By that we mean the sales and marketing teams from our clients and the full Broadley Speaking team active on their account. There’s plenty of room to accommodate everyone’s laptops, iPads!”

Intelligent Sales

“Seamless connections with clients – We work with businesses, of all sizes, right across the UK, in  Europe and in North America. We work with them in our office and theirs and use our state of the art video conferencing facilities to keep in touch. This combined with our bespoke built campaign management software provides complete transparency across any campaign or programme of work.”

Intelligent Sales

“David and Hilary have worked together for the best part of 30 years. Between them they have sold and sales managed across 4 continents and across most business to business sectors. Hilary takes a hands on approach with all campaigns. She is a consummate sales director and has been nominated as a national ambassador for the Investors in People standard.”

behind the scenes at a high grade telemarketing company

“Holistic approach to sales – often we work with clients to help them reposition their sales propositions. Acting as ‘critical friend’ we’ll work right back to their core value proposition in order to refocus and provide new impetus to their sales campaign. Similarly we work with clients sales teams and management to provide individually crafted sales coaching and training programmes.”


“Our environment –  we have created a light, modern, ergonomically designed work area to allow for maximum efficiency, comfort and pleasure – yes pleasure! We all spend a good deal of time at work , and do difficult and challenging work on behalf of our clients ; but it should be fun. We are fortunate that we have been able to create this in an historically significant building in the middle of World Heritage site.”