Broadley Speaking | Broadley Speaking represents the World's biggest B2B business brands

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Representing the World’s biggest business brand to the World’s most senior executives

January 11th, 2013 by

 

we support the World's biggest business brands in China

When the World’s leading business brands need to speak to their customers they choose Broadley Speaking to do it.

There’s a sensible case to be made that FORTUNE is the most powerful B2B brand in the World. It represents required reading for the World’s most senior business executives.

It is the World’s most well-informed and insightful business magazine

With unrivalled access to the people and ideas that are shaping the business world on a daily – even hourly – basis, FORTUNE magazine is required reading for successful executives the world over.

Since 1995, the FORTUNE Global Forum has convened the heads of global business—the chairmen, presidents, and CEOs of the world’s largest companies—on the dynamic frontiers of international commerce. In 2013 the Global Forum will return to China for the 4th time, convening in Chengdu, an energetic growing city in south western China that is both a symbol and the reality of the 21st century global economy. [ Chengdu is also the home of the giant panda, hence the cuddly picture on the home page]

China is at a key inflection point, changing dynamically, and the FORTUNE Global Forum is the highest-level place for multinational CEOs—and the heads of China’s most important companies— to gain visibility into the emerging new trends, and meet the people that are shaping “China’s New Future.” It represents an unparalleled opportunity to build the key relationships and obtain insights that are vital to positioning multinational companies for long-term success, in China and on a global basis.

Participation in the FORTUNE Global Forum is by invitation only, and is attended by the CEOs of the Fortune Global 500 companies, along with the most important leaders from China and other nations.

Amongst all the B2B contact centres across Europe, who was chosen by the World’s leading business brand to talk to their audience of the CEOs of the World’s largest corporations? You’ve guessed it !  Broadley Speaking.

We’re proud, delighted and excited to be involved in the promotion of the event.

Assuming you are not a CEO of a FORTUNE 500 business or a World leader, we won’t be calling you about this but here’s a sneaky video preview of what you’ll be missing, FORTUNE Global Forum 

If you would like to understand more about our work with major business brands take a look at some of our other case studies or call us on 0800 988 7253 and we’ll talk you through them.

 

Content
Intelligent Sales

“Our white board culture. When we refurbished the office a number of years ago someone came up with the neat idea that instead of using regular wallpaper we should cover the walls with write on / wipe off material, so effectively all available wall space has been turned over to one great big white board. The space is used for writing up team plans, monitoring performance, and listing achievements on a  team by team basis.”


Intelligent Sales

“Collaborative working – no sales person is an island, or they shouldn’t be! The calls have to go out and the spade work has to be done but when you’re working through the implementation of complex sales campaigns sometimes putting your heads together and combining intellectual property gathered on a call by call basis can bring great results. The Broadley Speaking teams get time to think and problem solve. Breaking new contracts, often measured in seven figures, is not easy work.”


Intelligent Sales

“In the “war room”.  Much of work with clients is about collaborative problem solving. Rather than choosing a traditional board room set up – this room is set up to accommodate the whole project team. By that we mean the sales and marketing teams from our clients and the full Broadley Speaking team active on their account. There’s plenty of room to accommodate everyone’s laptops, iPads!”


Intelligent Sales

“Seamless connections with clients – We work with businesses, of all sizes, right across the UK, in  Europe and in North America. We work with them in our office and theirs and use our state of the art video conferencing facilities to keep in touch. This combined with our bespoke built campaign management software provides complete transparency across any campaign or programme of work.”


Intelligent Sales

“David and Hilary have worked together for the best part of 30 years. Between them they have sold and sales managed across 4 continents and across most business to business sectors. Hilary takes a hands on approach with all campaigns. She is a consummate sales director and has been nominated as a national ambassador for the Investors in People standard.”


behind the scenes at a high grade telemarketing company

“Holistic approach to sales – often we work with clients to help them reposition their sales propositions. Acting as ‘critical friend’ we’ll work right back to their core value proposition in order to refocus and provide new impetus to their sales campaign. Similarly we work with clients sales teams and management to provide individually crafted sales coaching and training programmes.”


office

“Our environment –  we have created a light, modern, ergonomically designed work area to allow for maximum efficiency, comfort and pleasure – yes pleasure! We all spend a good deal of time at work , and do difficult and challenging work on behalf of our clients ; but it should be fun. We are fortunate that we have been able to create this in an historically significant building in the middle of World Heritage site.”