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12 Dec
Smart tourism SEO

SEO for Smart Tourism Website.

    More and more tourists expect something special from their holidays, and the tourism industry is trying to respond to this need by promoting “smart tourism” or “experience tourism”: a set of activities in which people engage in their own way allowing each tourist to build his or her own travel experiences so that […]

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7 Dec

Optimise for “Ideas” and Catch your Leads Early on their Buying Journey.

    Search is turning into problem-solving. The “Think with Google” Ads Research and Insights team has been digging into Google’s search data and found that people are more and more searching for ideas, actually using the word “idea” in searches: ”gift ideas”, “interview outfit ideas”, “holiday ideas” are among the most popular searches. In […]

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30 Nov
Finger pressing "best content" button

November 2017 SEO Monthly Roundup

    Four articles have particularly attracted our interest for this monthly SEO roundup. The first one is by Aja Frost and was published on Hubspot. It talks about how to deal with drops in SEO ranking: it is a very thorough examination of the most common causes of this and of how to address the problem; […]

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16 Nov
Penguin walking on snow

Technical SEO, On-page or Linkbuilding?

    “Technical SEO refers to any SEO work that is done aside from the content. Essentially, it’s laying a strong foundation to give your content the best chance it can have to rank for relevant keywords and phrases.” (Quicksprout, 2015). It focuses on allowing search engines to crawl your website and index your pages […]

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Content
Intelligent Sales

“Our white board culture. When we refurbished the office a number of years ago someone came up with the neat idea that instead of using regular wallpaper we should cover the walls with write on / wipe off material, so effectively all available wall space has been turned over to one great big white board. The space is used for writing up team plans, monitoring performance, and listing achievements on a  team by team basis.”


Intelligent Sales

“Collaborative working – no sales person is an island, or they shouldn’t be! The calls have to go out and the spade work has to be done but when you’re working through the implementation of complex sales campaigns sometimes putting your heads together and combining intellectual property gathered on a call by call basis can bring great results. The Broadley Speaking teams get time to think and problem solve. Breaking new contracts, often measured in seven figures, is not easy work.”


Intelligent Sales

“Seamless connections with clients – We work with businesses, of all sizes, right across the UK, in  Europe and in North America. We work with them in our office and theirs and use our state of the art video conferencing facilities to keep in touch. This combined with our bespoke built campaign management software provides complete transparency across any campaign or programme of work.”


Intelligent Sales

“David and Hilary have worked together for the best part of 30 years. Between them they have sold and sales managed across 4 continents and across most business to business sectors. Hilary takes a hands on approach with all campaigns. She is a consummate sales director and has been nominated as a national ambassador for the Investors in People standard.”


behind the scenes at a high grade telemarketing company

“Holistic approach to sales – often we work with clients to help them reposition their sales propositions. Acting as ‘critical friend’ we’ll work right back to their core value proposition in order to refocus and provide new impetus to their sales campaign. Similarly we work with clients sales teams and management to provide individually crafted sales coaching and training programmes.”


office

“Our environment –  we have created a light, modern, ergonomically designed work area to allow for maximum efficiency, comfort and pleasure – yes pleasure! We all spend a good deal of time at work , and do difficult and challenging work on behalf of our clients ; but it should be fun. We are fortunate that we have been able to create this in an historically significant building in the middle of World Heritage site.”