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9 Jun
Measuring SEO performance

Measure SEO performance with clear, achievable KPI’s.

  “What gets measured gets managed” (attributed to quite a few people).   When you establish your SEO goals, you should decide which metrics you are going to track as a measure of your SEO performance. Each business is individual, so there is no universal approach to this. Keep a few important things in mind. Which metrics […]

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2 Jun
SEO goals1

5 SEO GOALS FOR YOUR BUSINESS

  Your SEO strategy has delivered what you expected (higher ranking, more traffic….) but your business has not really benefited from this; you have invested money and time, but you have reaped little or no benefits. Have you ever found yourself in such a position? This is often due to choosing the wrong SEO goals. […]

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18 May
CRM

Don’t let your CRM get in the way of managing your prospects

Non-use (and mis-use) of CRM systems by partners is a common frustration for marketers within  professional services firms. Duplicate entries, multiple ‘owners’ of accounts and/or contacts or just a complete lack of engagement are common gripes. But why do partners not engage? Perhaps there is a lack of perceived value in maintaining an up to […]

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28 Feb
Search engine marketing

How to turn your website into a business tool.

If you have a website, you want it to work for you, or there is no point having one at all: you want to direct traffic to it so that people can buy what you sell, use your services, come to your events etc. To do this, your website must be found by the very […]

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Content
Intelligent Sales

“Our white board culture. When we refurbished the office a number of years ago someone came up with the neat idea that instead of using regular wallpaper we should cover the walls with write on / wipe off material, so effectively all available wall space has been turned over to one great big white board. The space is used for writing up team plans, monitoring performance, and listing achievements on a  team by team basis.”


Intelligent Sales

“Collaborative working – no sales person is an island, or they shouldn’t be! The calls have to go out and the spade work has to be done but when you’re working through the implementation of complex sales campaigns sometimes putting your heads together and combining intellectual property gathered on a call by call basis can bring great results. The Broadley Speaking teams get time to think and problem solve. Breaking new contracts, often measured in seven figures, is not easy work.”


Intelligent Sales

“In the “war room”.  Much of work with clients is about collaborative problem solving. Rather than choosing a traditional board room set up – this room is set up to accommodate the whole project team. By that we mean the sales and marketing teams from our clients and the full Broadley Speaking team active on their account. There’s plenty of room to accommodate everyone’s laptops, iPads!”


Intelligent Sales

“Seamless connections with clients – We work with businesses, of all sizes, right across the UK, in  Europe and in North America. We work with them in our office and theirs and use our state of the art video conferencing facilities to keep in touch. This combined with our bespoke built campaign management software provides complete transparency across any campaign or programme of work.”


Intelligent Sales

“David and Hilary have worked together for the best part of 30 years. Between them they have sold and sales managed across 4 continents and across most business to business sectors. Hilary takes a hands on approach with all campaigns. She is a consummate sales director and has been nominated as a national ambassador for the Investors in People standard.”


behind the scenes at a high grade telemarketing company

“Holistic approach to sales – often we work with clients to help them reposition their sales propositions. Acting as ‘critical friend’ we’ll work right back to their core value proposition in order to refocus and provide new impetus to their sales campaign. Similarly we work with clients sales teams and management to provide individually crafted sales coaching and training programmes.”


office

“Our environment –  we have created a light, modern, ergonomically designed work area to allow for maximum efficiency, comfort and pleasure – yes pleasure! We all spend a good deal of time at work , and do difficult and challenging work on behalf of our clients ; but it should be fun. We are fortunate that we have been able to create this in an historically significant building in the middle of World Heritage site.”