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18 Oct
Person using LinkedIn for Lead Generation

3 Good reasons why you should use LinkedIn for B2B Lead Generation

    If you are not already using LinkedIn for B2B lead Generation, you should start immediately: these statistics (courtesy of LinkedIn itself) will give you an idea of its power. USER BASE LinkedIn is the largest social media for B2B professionals in the world: 467 million – Total number of LinkedIn users 1.5 Million – The total […]

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10 Oct
Totral Prospect Management

Total Prospect Management is the answer.

  Total Prospect Management means putting your prospect at the centre of all your marketing and communication activities and it is the system which allows us at Broadley Speaking to drive value to our clients. In modern B2B sales on average 5.4 decision makers are involved in a buying decision. If you consider that an […]

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5 Oct
Prospect Management best practices

Best Prospect Management Practices

      Are your lead generation and prospect management activities failing to drive growth for your business? Have you invested a lot of resources just to find yourself with a list of unqualified and ultimately useless leads?  Or are you missing out on important business opportunities? Unfortunately, this is a very common situation for […]

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29 Sep
Connetcion through hashtags

The power of hashtags

  A hashtag is a hyperlink between resources; in its common usage, it is a word or phrase preceded by the # symbol inside a message to indicate a keyword or topic of interest and facilitate search. If you use a hashtag in a message it becomes indexed and searchable so if someone clicks on […]

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Content
Intelligent Sales

“Our white board culture. When we refurbished the office a number of years ago someone came up with the neat idea that instead of using regular wallpaper we should cover the walls with write on / wipe off material, so effectively all available wall space has been turned over to one great big white board. The space is used for writing up team plans, monitoring performance, and listing achievements on a  team by team basis.”


Intelligent Sales

“Collaborative working – no sales person is an island, or they shouldn’t be! The calls have to go out and the spade work has to be done but when you’re working through the implementation of complex sales campaigns sometimes putting your heads together and combining intellectual property gathered on a call by call basis can bring great results. The Broadley Speaking teams get time to think and problem solve. Breaking new contracts, often measured in seven figures, is not easy work.”


Intelligent Sales

“In the “war room”.  Much of work with clients is about collaborative problem solving. Rather than choosing a traditional board room set up – this room is set up to accommodate the whole project team. By that we mean the sales and marketing teams from our clients and the full Broadley Speaking team active on their account. There’s plenty of room to accommodate everyone’s laptops, iPads!”


Intelligent Sales

“Seamless connections with clients – We work with businesses, of all sizes, right across the UK, in  Europe and in North America. We work with them in our office and theirs and use our state of the art video conferencing facilities to keep in touch. This combined with our bespoke built campaign management software provides complete transparency across any campaign or programme of work.”


Intelligent Sales

“David and Hilary have worked together for the best part of 30 years. Between them they have sold and sales managed across 4 continents and across most business to business sectors. Hilary takes a hands on approach with all campaigns. She is a consummate sales director and has been nominated as a national ambassador for the Investors in People standard.”


behind the scenes at a high grade telemarketing company

“Holistic approach to sales – often we work with clients to help them reposition their sales propositions. Acting as ‘critical friend’ we’ll work right back to their core value proposition in order to refocus and provide new impetus to their sales campaign. Similarly we work with clients sales teams and management to provide individually crafted sales coaching and training programmes.”


office

“Our environment –  we have created a light, modern, ergonomically designed work area to allow for maximum efficiency, comfort and pleasure – yes pleasure! We all spend a good deal of time at work , and do difficult and challenging work on behalf of our clients ; but it should be fun. We are fortunate that we have been able to create this in an historically significant building in the middle of World Heritage site.”