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Broadley Speaking Italia

September 22nd, 2017 by

Broadley Speaking Italia a Bologna

Broadley Speaking Italia continues to develop and thrive

With a hugely successful few days in Italy making new colleagues and visiting old ones.

Our first day was centred around Florence with a trip out t0 high end ladies fashion manufacturer L.P. Confezioni in Castelfiorentino. A wonderful family business which designs and creates high quality womenswear who are looking to expand their market into  the UK. Giuseppe Baggiani who heads up Broadley Speaking’s International Sales team – and a native of Florence was instrumental in setting up the meeting. It was wonderful to see a business in which every member of the family is so passionate about its product, level of service and commitment to quality.

This was followed in the evening with Smarttourism in Florence

Friday meant Bologna and first a meeting with old college Marco Barrozzi at Expoconsult. We have previously worked with Marco on significant projects with Cremona Fiere and their Mondomusica exhibition supporting them in establishing it in the United States. It was great to be back in and planning new projects.

The day rounded off with a high level meeting at Confindustria Emilia to begin to establish sales programmes for their members looking to support their members in achieving their new business development goals in the UK and across Europe.

Broadley Speaking Italia - Confindustria

Quite a few days for Broadley Speaking Italia and its continued growth.

Broadley Speaking delivers new business development programmes across the UK, Europe and the World. Although we have linguists that are, of course, vital we actually find that there is one universal language – that of ‘sales’.

In every continent or country we work in the single hardest challenge that any organisation faces is the building of a sustainable sales pipeline. No matter which industry similar sales and marketing principles apply. In two days alone we have covered fashion, tourism, international events and mechanical engineering.

Call Giuseppe 0n +44 1822 618537 to talk about our sales and new business development both in Italy and import/export to and from Italy and the rest of the world.


Intelligent Sales

“Our white board culture. When we refurbished the office a number of years ago someone came up with the neat idea that instead of using regular wallpaper we should cover the walls with write on / wipe off material, so effectively all available wall space has been turned over to one great big white board. The space is used for writing up team plans, monitoring performance, and listing achievements on a  team by team basis.”

Intelligent Sales

“Collaborative working – no sales person is an island, or they shouldn’t be! The calls have to go out and the spade work has to be done but when you’re working through the implementation of complex sales campaigns sometimes putting your heads together and combining intellectual property gathered on a call by call basis can bring great results. The Broadley Speaking teams get time to think and problem solve. Breaking new contracts, often measured in seven figures, is not easy work.”

Intelligent Sales

“Seamless connections with clients – We work with businesses, of all sizes, right across the UK, in  Europe and in North America. We work with them in our office and theirs and use our state of the art video conferencing facilities to keep in touch. This combined with our bespoke built campaign management software provides complete transparency across any campaign or programme of work.”

Intelligent Sales

“David and Hilary have worked together for the best part of 30 years. Between them they have sold and sales managed across 4 continents and across most business to business sectors. Hilary takes a hands on approach with all campaigns. She is a consummate sales director and has been nominated as a national ambassador for the Investors in People standard.”

behind the scenes at a high grade telemarketing company

“Holistic approach to sales – often we work with clients to help them reposition their sales propositions. Acting as ‘critical friend’ we’ll work right back to their core value proposition in order to refocus and provide new impetus to their sales campaign. Similarly we work with clients sales teams and management to provide individually crafted sales coaching and training programmes.”


“Our environment –  we have created a light, modern, ergonomically designed work area to allow for maximum efficiency, comfort and pleasure – yes pleasure! We all spend a good deal of time at work , and do difficult and challenging work on behalf of our clients ; but it should be fun. We are fortunate that we have been able to create this in an historically significant building in the middle of World Heritage site.”