Broadley Speaking | Intelligent Sales

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6 Jul
User Intent

Optimise for User Intent to get qualified traffic to your website.

User Intent is revolutionising the way we do SEO both in B2C and B2B, but what is it exactly?  It is what the user is looking for when performing a search; the intention behind the keywords, the goal behind the search. It is generally accepted that there are three types of searches: Informational (“What is […]

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3 Jul
Telephone

The telephone is dead, long live the telephone

In a world where automation and artificial intelligence are common parlance, is there still a place for the telephone? Cold calling has long been derided, particularly in professional services firms where such activity can often be viewed as brand damaging or not sophisticated enough to sell the business. And we agree. A poorly-executed B2B telemarketing […]

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30 Jun
Pop-ups

How to create High-Converting Pop-ups

Are you wondering if you should use pop-ups for your marketing campaigns? Are you afraid they will annoy and  scare off your visitors? Like any other form of advertising, pop-ups may be useful or annoying. If they get in the way of the visitor’s experience on a website they will be perceived as annoying and […]

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27 Jun
Young woman puzzled; hiring an SEO agency.

6 questions to ask when you are looking to outsource SEO .

You need to outsource SEO services, you have made a shortlist and you are going to start calling but you don’t know exactly what questions will help you find the right one for you; this article will tell you exactly what you should ask them before you decide which one to hire. Before you engage with […]

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Content
Intelligent Sales

“Our white board culture. When we refurbished the office a number of years ago someone came up with the neat idea that instead of using regular wallpaper we should cover the walls with write on / wipe off material, so effectively all available wall space has been turned over to one great big white board. The space is used for writing up team plans, monitoring performance, and listing achievements on a  team by team basis.”


Intelligent Sales

“Collaborative working – no sales person is an island, or they shouldn’t be! The calls have to go out and the spade work has to be done but when you’re working through the implementation of complex sales campaigns sometimes putting your heads together and combining intellectual property gathered on a call by call basis can bring great results. The Broadley Speaking teams get time to think and problem solve. Breaking new contracts, often measured in seven figures, is not easy work.”


Intelligent Sales

“In the “war room”.  Much of work with clients is about collaborative problem solving. Rather than choosing a traditional board room set up – this room is set up to accommodate the whole project team. By that we mean the sales and marketing teams from our clients and the full Broadley Speaking team active on their account. There’s plenty of room to accommodate everyone’s laptops, iPads!”


Intelligent Sales

“Seamless connections with clients – We work with businesses, of all sizes, right across the UK, in  Europe and in North America. We work with them in our office and theirs and use our state of the art video conferencing facilities to keep in touch. This combined with our bespoke built campaign management software provides complete transparency across any campaign or programme of work.”


Intelligent Sales

“David and Hilary have worked together for the best part of 30 years. Between them they have sold and sales managed across 4 continents and across most business to business sectors. Hilary takes a hands on approach with all campaigns. She is a consummate sales director and has been nominated as a national ambassador for the Investors in People standard.”


behind the scenes at a high grade telemarketing company

“Holistic approach to sales – often we work with clients to help them reposition their sales propositions. Acting as ‘critical friend’ we’ll work right back to their core value proposition in order to refocus and provide new impetus to their sales campaign. Similarly we work with clients sales teams and management to provide individually crafted sales coaching and training programmes.”


office

“Our environment –  we have created a light, modern, ergonomically designed work area to allow for maximum efficiency, comfort and pleasure – yes pleasure! We all spend a good deal of time at work , and do difficult and challenging work on behalf of our clients ; but it should be fun. We are fortunate that we have been able to create this in an historically significant building in the middle of World Heritage site.”