Broadley Speaking | Intelligent Sales

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20 Jul
Business development

4 things I wish I knew before I started Business Development.

Business development can offer some interesting surprises for the uninitiated. Some good, some bad and some in that strange grey area in-between. So, without further ado, here’s 4 of those surprises: 1.) You can become a potato Whether you’re mobile or office based, there is definitely a correlation between Business Development and comfort eating! We’re […]

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18 Jul
New skills in digital marketing

New set of skills needed in digital marketing.

The world of marketing has changed more in the last year than in the previous thirty, and one of the biggest challenges which businesses large and small will face in the future as far as digital marketing is concerned, is the skills gap: making sure businesses recruit digital marketers with the right skills to cope […]

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13 Jul
Gatekeeper opening gate. Metaphor of B2B sales call.

The most important influencer in your B2B sales call – the Gatekeeper.

  How do you differentiate your B2B sales call from the other thirty that the gatekeeper has blocked today? After reading multiple “how to get past the gatekeeper” manuals I decided to do a real-time analysis of what works and what doesn’t work, these are my findings:   Don’t treat the gatekeeper as a less […]

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11 Jul
Building a mailing list

4 easy steps to building a winning mailing list.

Building a mailing list is one of the crucial things every business should do when engaging in digital marketing or e-commerce. It is a time-consuming activity but, if done well, it will make your business grow like no other tool. Here is a short guide to mailing list-building in four simple steps. 1) Design your […]

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Content
Intelligent Sales

“Our white board culture. When we refurbished the office a number of years ago someone came up with the neat idea that instead of using regular wallpaper we should cover the walls with write on / wipe off material, so effectively all available wall space has been turned over to one great big white board. The space is used for writing up team plans, monitoring performance, and listing achievements on a  team by team basis.”


Intelligent Sales

“Collaborative working – no sales person is an island, or they shouldn’t be! The calls have to go out and the spade work has to be done but when you’re working through the implementation of complex sales campaigns sometimes putting your heads together and combining intellectual property gathered on a call by call basis can bring great results. The Broadley Speaking teams get time to think and problem solve. Breaking new contracts, often measured in seven figures, is not easy work.”


Intelligent Sales

“In the “war room”.  Much of work with clients is about collaborative problem solving. Rather than choosing a traditional board room set up – this room is set up to accommodate the whole project team. By that we mean the sales and marketing teams from our clients and the full Broadley Speaking team active on their account. There’s plenty of room to accommodate everyone’s laptops, iPads!”


Intelligent Sales

“Seamless connections with clients – We work with businesses, of all sizes, right across the UK, in  Europe and in North America. We work with them in our office and theirs and use our state of the art video conferencing facilities to keep in touch. This combined with our bespoke built campaign management software provides complete transparency across any campaign or programme of work.”


Intelligent Sales

“David and Hilary have worked together for the best part of 30 years. Between them they have sold and sales managed across 4 continents and across most business to business sectors. Hilary takes a hands on approach with all campaigns. She is a consummate sales director and has been nominated as a national ambassador for the Investors in People standard.”


behind the scenes at a high grade telemarketing company

“Holistic approach to sales – often we work with clients to help them reposition their sales propositions. Acting as ‘critical friend’ we’ll work right back to their core value proposition in order to refocus and provide new impetus to their sales campaign. Similarly we work with clients sales teams and management to provide individually crafted sales coaching and training programmes.”


office

“Our environment –  we have created a light, modern, ergonomically designed work area to allow for maximum efficiency, comfort and pleasure – yes pleasure! We all spend a good deal of time at work , and do difficult and challenging work on behalf of our clients ; but it should be fun. We are fortunate that we have been able to create this in an historically significant building in the middle of World Heritage site.”