Why would you outsource the business development activities at your company? Here are 4 reasons why you should outsource new business and its benefits.
- Focus your efforts as the experts. We have many clients who are cautious at first when outsourcing their prospect management to us, however, this is soon alleviated when they see the results. By results I don’t just mean our highly qualified meetings with C-suite professionals for their sales teams, my point here is that their sales teams can focus on being out on the road meeting prospects face to face and converting business more efficiently. We specialise in articulating complex propositions to senior people, this is our expertise, by outsourcing to us you can win more profitable business, behave efficiently, accurately forecast and reduce costs.
- Save time and money. We don’t start with a ‘prospect’, we start with a suspect. Before we can qualify a target for our clients we must map the organisation, map the key buyers, identify their critical business issues, make sure they match your criteria, nurture key business relationships, gather contract/review information, surround prospects with sales driven marketing materials and set a meeting with your key prospects. This suite of activity surrounding the prospect is what our sales professionals are experts at, total prospect management. It is much more cost effective to outsource these activities and have your sales professionals focus on winning the business.
- Getting a return on investment. By accessing skilled expertise, reducing overhead, increasing efficiency you will quickly start seeing an ROI, for example one of our most recent wins for our client was their largest contract in a key target sector worth £60million. By working as an extension of your team we immerse ourselves into your world and identify high value opportunities for you, ultimately driving revenue.
- It’s one of the hardest roles. Our team of professionals here at Broadley Speaking with a sole focus on new business development. We understand that cold prospecting is challenging but in turn very rewarding. In an environment where we all have the same goal and challenges we have the benefit of sharing expertise and working together to achieve our objectives. It is not uncommon to have a high turnover of staff for these activities if you have an in-house team, why not outsource to the experts and have a consistent suit of activity. We are not claiming to be experts in your field but we are specialists in articulating complex proposition to senior people in a complex environment, like 21st century B2B sales.
If you want to know more about how we can help your business development activities, e-mail firstname.lastname@example.org or call now on +44 (0)1822 618537.